Department: Commercial

Reporting To: Area Sales Manager-Nairobi

Location: (Western), (Central) & (Nairobi)

Salary: KSH. 35,000

African Originals Overview

At African Originals our mission is to produce carefully crafted and proudly African beverages to create local choice for the African Middleclass. We are an integrated business with an owned manufacturing set up, ownership of 3 brands (5.8, KO and AO) and ownership of our distribution in Kenya. We strive to do what the big companies can’t; be agile, nimble, get innovations to market quickly and since coming to market we have launched ciders, tonics, ice teas and gins. We are looking for entrepreneurs in-the-making who love and embody this same relentless spirit.

Role Summary

We are looking for a young vibrant Kenyan with a passion for beverage processing, quality assurance, product development and a knack for making original craft products led by a fantastic work ethic. The right candidate will ideally be able to work in a fast-paced, dynamic and constantly innovative environment and constantly find new ways to solve various problems.

Purpose of the Job

The Sales Representative is accountable for the growth of our beverage brands in On Trade, wines and spirits in their territory. Someone who is willing to pull up their sleeves for growth and sell the KO brand with passion. They need to be adaptable and be both a salesperson and a brand ambassador in trade.

1. Account Management

• Define and execute on customer contracts
• Own the timely distribution of products to ensure minimum out of stocks
• Optimise sales in account through:

• Maximising visibility in bar/ restaurant/ hotel/ wines & spirits- through placement in strategic high volume ‘hot spot’, brand point of sale etc.
• Ensure that [products are arranged in order of FIFO and there are no short expiries or expiries in any account
• Activations – including sampling, influencer engagement etc.
• Ensuring availability of the product - Checking out of stock of product portfolio and generating re-orders
• Pricing – Reporting on pricing and ensuring correct RRP is displayed
• Competition – reporting back on activations from competition and share recommendations on how to optimise
• Relationship Building – Building relationships with the bar managers
• Learnings – Sharing recommendations on how to improve sales growth at bar level and beyond
• Quality & Quantity bar visits
• Ensuring all bar visits are well documented
• Share and execute ROS initiatives in their outlets

2. New Distribution

• Identify and lock relevant new accounts for the product range
• Build relationships with new accounts
• Own and deliver on the growth targets for the month

3. Activations/ Events in outlet

• Work with the activations manager to build memorable moments in outlet
• Spot sampling within accounts

4. Manage trade receivables

• Ensure all accounts are within trade terms
• Payment collection in line with trade terms with no accounts overdue

• Retail Experience

Personality

• Independent, Hustler, Results Driven, extrovert 

Competencies

• Relationship builder, Reliable, Ambitious

In your application, please make sure to indicate which region you are applying for, as this is where you will be based if chosen

At African Originals, we believe that diversity and inclusion are crucial for fostering innovation and creating a thriving work environment. We are committed to providing equal employment opportunities to all individuals regardless of their race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by applicable laws.