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Marketing Executive

Thika Motor Dealers (K) Ltd (TMD KENYA) THIKA

Summary

Formulate, plan and implement the Marketing strategies aligned to TMD business strategy.

Description

  • Deliver business strategies through implementation of the marketing strategies.
  • Using trends, business insights and in collaboration with the Sales team; develop and design new niche market segments.
  • Manage brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout brand campaign period.
  • Coordinate on the promotional, marketing activities (above/below the line) and events to promote Vehicle & Aftersales performance.
  • Plan and execute press releases and other media engagement activities factoring necessary lead times, prepare content for the publication of advertising material and oversee distribution/implementation.
  • Evaluate social media emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Maintain a good rapport with advertising agencies, media houses and social influencers for purposes of advertising. Create visual content in form of videos and photos for brand awareness and advertising.

Education

  • A degree holder in Business Management or its equivalent.

More Details on Experience

  • Three (3) years of relevant experience; exposure in automotive industry is added value.
  • A member of a Professional Marketing body.

More Details on Skills

  • Conversant with concepts in Digital marketing
  • Good communication skills.

Terms And Conditions

All applications to be submitted before 24th January 2023