THE OPPORTUNITY

The Brand Manager plays a critical role in strengthening Bamburi Cement’s market leadership, brand reputation, and customer engagement across Kenya. In this role, you will champion brand strategy, drive marketing execution, and ensure consistent brand positioning in line with Bamburi’s purpose, sustainability agenda, and commercial priorities.

You will oversee brand development, deliver integrated marketing campaigns, manage market insights and product positioning, and work closely with cross-functional teams to bring the brand to life at every touchpoint. You will also safeguard brand equity by ensuring alignment with corporate guidelines and industry standards.

This is a high-impact role for a strategic, creative, and data-driven professional dedicated to building powerful brands and shaping customer perception in a dynamic market.

ABOUT YOU

You are a seasoned marketing and brand professional with a strong background in brand strategy, market analysis, product marketing, and stakeholder engagement. You naturally combine creativity with commercial thinking and are comfortable leading projects end-to-end, from insight to execution.

You excel at collaborating across teams, managing agencies, and delivering brand experiences that drive business impact. You are detail-oriented, analytical, and passionate about building brands that inspire loyalty and trust.

• Ensure compliance with Health & Safety rules. This is a core component of all roles at Bamburi Cement, aligned with Group H&S guidelines.
• Lead the development and execution of Bamburi Cement’s brand strategy, ensuring relevance, consistency, and market competitiveness.
• Drive integrated marketing campaigns across digital, traditional, and on-ground channels to increase brand visibility and customer engagement.
• Conduct market and consumer insights analysis to inform brand positioning, communication strategies, and product development.
• Manage brand guidelines and ensure consistent application across all commercial fronts
• Oversee creative development, content creation, and storytelling initiatives in partnership with marketing agencies and internal teams.
• Lead product branding initiatives, including new product launches, packaging development, and value proposition refinement.
• Support trade marketing activities, including merchandising, promotions, and customer experience enhancements.
• Monitor brand performance metrics and market trends to guide decision-making.
• Manage the marketing budget, ensure cost control, and review agency invoices and campaign ROI.
• Build strong relationships with external partners, including agencies and industry bodies to maximize brand impact.
• Support the execution and organization of commercial events, and sponsorships, working closely with agencies, suppliers, and internal teams to ensure brand consistency across all touchpoints.

• Minimum 8–10 years’ experience in brand management, marketing, or product marketing, ideally within FMCG, manufacturing, or related industries.
• Proven experience leading brand strategy, managing integrated campaigns, and collaborating with creative and media agencies.
• Strong understanding of digital marketing, consumer behaviour, market segmentation, and brand analytics.
• Demonstrated ability to translate insights into actionable brand and communication strategies. 
• Experience with product development, packaging, and go-to-market planning.
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously.

• Excellent communication, storytelling, and presentation skills.
• Strong negotiation and stakeholder management capabilities.
• Ability to think strategically while executing with precision and attention to detail.
• Creative mindset paired with analytical discipline and sound commercial judgment.
• High level of professionalism, integrity, and accountability.
• Ability to work collaboratively and influence across functions and seniority levels.