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AGENCY SALES EXECUTIVE

Radio Africa Group NAIROBI

Summary

The Star Publications Limited is seeking an ambitious and proactive Agency Sales Executive. This role offers a growth opportunity for a driven professional ready to build strong agency relationships and contribute to revenue growth through innovative, multi-platform advertising solutions. It’s ideal for someone eager to develop in a fast-paced media environment.

The Agency Sales Executive will be responsible for driving revenue growth by implementing innovative agency sales strategies. This role is focused on maximizing print and cross-platform advertising sales, acquiring new business, retaining key accounts, and ensuring high levels of client satisfaction and compliance with commercial policies.

Description

Business Development & Sales Execution

  • Develop and execute strategic sales plans targeting media buying agencies and direct corporate advertisers.
  • Proactively pitch The Star's media solutions through compelling presentations, mockups, and audience insights.
  • Regularly engage clients to secure advertising deals across print, digital, and integrated platforms.
  • Ensure a steady pipeline of new leads and regularly onboard new clients, logging activity in the CRM/ERP system.
  1. Account Management
  • Manage and grow assigned agency and corporate client portfolios.
  • Deliver exceptional client servicing, including ongoing communication, campaign updates, and timely delivery of artworks.
  • Reconcile client accounts monthly and liaise with finance to ensure accurate billing and collections.
  1. Forecasting & Reporting
  • Submit weekly sales forecasts and activity reports with clear status updates and revenue projections.
  • Provide feedback to the sales manager on potential business risks and opportunities within the portfolio.
  1. Credit Control & Collections
  • Ensure all invoices are followed up and payments collected within the different credit windows.
  • Flag potential defaults early and escalate where necessary to ensure adherence to the credit policy.
  1. Market Intelligence & Industry Insights
  • Conduct market research and gather intelligence on competitor activity, industry trends, and emerging opportunities.
  • Identify white-space opportunities within sectors not yet penetrated or underutilized by The Star.
  1. Cross-functional Collaboration
  • Work closely with the editorial, design, digital, and marketing teams to co-create custom client solutions.
  • Collaborate with internal sales teams across Radio Africa Group platforms to support bundled or cross-media sales.
  1. Brand Representation
  • Represent The Star professionally and uphold brand integrity in all engagements.
  • Maintain professional grooming and conduct as a company ambassador in all external and internal interactions.

Education

  • A Bachelor's degree in Marketing, Business, Communications, or a related field.

More Details on Experience

  • 1–2 years of experience in media sales, agency coordination, or related commercial roles.

More Details on Skills

  • Basic understanding of media planning, sales cycles, and advertising principles.
  • Eagerness to learn and grow within a multi-platform media sales environment.
  • Good interpersonal and communication skills with the ability to build client relationships
  • Strong presentation and organizational skills, with attention to detail.
  • Familiarity with digital platforms, social media, and CRM tools is an added advantage

Terms And Conditions

The Star Publications Limited does not charge a recruitment fee or work with any persons or agencies that charge a recruitment fee.