Advert View :: Head of Marketing | Nairobi | Fmcg / Retail / Wholesale

 

Recruiter:	Armada Human Capital	Updated on:	2012-03-13 02:10:01
Contract	Permanent
Location:	Nairobi	Available:	Upon Confirmation
Category:	FMCG / Retail / Wholesale	Offer:	N/A

  Our client is engaged in the production of breakfast cereals. Their main goal is to provide customers with high quality products that are nutritious to eat.

The candidate will be responsible for developing and implementing marketing strategies and marketing activities in line with the organization’s brand & product Strategies.
 

• Bachelor's degree in any field.
• Experience in Brand communications and management

  Primary Responsibilities

• Involved in preparation of marketing plan and marketing budget.

• In charge of brand Visibility at the various consumer touch points

• Partner with distributors Stockiest regarding promotions/PR and marketing requirement.

• Coordinate with communication and marketing agency regarding promotions, marketing and PR.

• Work closely with Production and distribution to ensure that the products are available at the market place.

 
SPECIFIC ROLES AND RESPONSIBILITIES

 
Brand Communication & Management

• Build Brand Awareness, visibility and positioning strategies

• Estimate annual budget requirement for marketing initiatives

• In charge on development of effective communication material

• Approve visual point of sale merchandising.

 

Customer


• Determine various channels to create a brand loyalty with the consumer

• Create an efficient customer feedback channel and ensure that all their queries are addressed.

• Review market trends on a regular basis and make changes according to change in business environment and customer feedback.

 
Market intelligence

• Acquire knowledge regarding new and emerging marketing trends in the industry.

• Carry out market research, competitor and customer surveys.


Team Leadership

• Evaluate to review departmental performance, activities and targets.

• Appraise individual team members performance and provide leadership and support

• Monitor and report on activities and provide relevant management information.

How to apply
Interested candidates can only apply for the position by following the link below and applying directly through our website.

Please note this advert has expired and you can not apply for it any longer.

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