Advert View :: Area Business Director | Nairobi | Advertising / Marketing / Pr

 

Recruiter:	Armada Human Capital	Updated on:	2012-02-28 02:10:02
Contract	Permanent
Location:	Nairobi	Available:	Immediate
Category:	Advertising / Marketing / PR	Offer:	Negotiable

  Our client is an international advertising, marketing and public relations agency. They are one of the fastest growing communication and marketing company in East Africa. They are looking for a dynamic Area Business Director.
 

 

Managing and Leading People

·         Develops and communicates a long term vision for teams and inspires them to achieve their own and Company objectives

·         Coaches managers to build high performing teams

·         Resources the business with the best available talent to build a “company of giants”

·         Is able to take tough decisions and effectively resolve conflict

·         Creates an organisational climate in which people can thrive

Project Management

·         Runs teams at a macro level, ensuring that it works effectively to add value to the client’s brands

·         Has a long term perspective that allows for planning and resource allocation across all disciplines

·         Oversees resolution of timing and budget conflicts

Strategic Thinking

·         Monitors brand activity to ensure it is on agreed brand strategy

·         Challenges the brand strategy within the context of the broader business, financial, cultural and social environment

·         Channels the team towards a business building direction for the brand

·         Able to work with the client as a strong partner in all strategic brand discussions and development of marketing plans

Communication

·         Communicates with senior client personnel in a way that strengthens and adds value to the relationship.

·         Oversees resolution of situations involving client conflict

·         Represents the Agency through public speaking

Financial Management

·         Complies and adds value to business plans to ensure  profitable business

·         Identifies and exploits income generating opportunities across portfolio

Business Acumen

·         Establishes credible consultative role on all aspects of marketing

·         Demonstrates a broad business understanding that gives a context to all communications activities

·         Identifies and exploits business development opportunities

360 Degree Brand Stewardship

·         Drives the practice of 360 Degree Brand Stewardship across all business

·         Facilitates the development of a strong Brand Idea

·         Seeks new opportunities to build the brand

·         Communicates the benefits of 360 Degree Branding externally

Technical Expertise

·         Demonstrates a working knowledge of the broader, Client and WPP group and fosters strong working relationships within the group   

 

 

 

·         To manage the ECA Area business on BAT across all brands and Trade with the support of Account Managers, Account Executives and Channel Planner

·         To have complete responsibility for the management of his/her team, setting the long term vision for the business, managing the Client needs and expectations at the most senior level, seeking opportunities to engage in broader business dialogue with Clients

·         To be responsible for the quality of the Agency’s relationship with each Client; he/she should forge strong links at the senior Client level based on mutual trust and respect.  These should form the basis of a long term partnership with the Client

·         To regularly seeks out ways to add value to the Client/Agency relationship (e.g. effecting introductions to other members of Agency management, Agency presentations on broader industry issues)

 

Key Responsibilities

·         To have a good understanding of the role of communication within the broader business context to aid the development of the Agency’s relationship with the Client from advertising supplier to marketing partner

·         To have a thorough understanding of all dynamics operating in the market and the consumer’s relationship with the brand

·         To be responsible for developing a deep understanding of the Client’s brands and for the effective stewardship of those brands in the short and long term

·         In partnership with the Planning, to apply innovative thinking to the development of insightful communication strategies, a longer term brand vision and outstanding creative briefs

·         To have a good cross-discipline understanding, i.e. an up-to-date grasp of planning and media tools, print and production techniques, and below-the-line communication channels including PR, Sales Promotion, Direct Marketing, Sponsorship and Interactive

·         In conjunction with the Creative Director, the Area Business Director is ultimately responsible for the quality of the creative work on his/her Clients and for motivating members of the team to achieve the highest creative standards

·         Must understand how to inspire and manage the Creative department as well as having the ability to recognise great advertising ideas

·         To build the trust of key Clients, giving them the confidence to buy brave ideas

·         To work with Account Team and devise the best way to sell creative work to the Client – and then does so with total conviction

·         To lead the Account Team in developing positive and constructive relationships with other departments

·         To provide advice, support and troubleshooting where necessary to ensure all projects are completed to the highest standards, on brief, on budget and on time

·         To prepare Business Plans and Brand Strategies which define the needs of the accounts including business development opportunities and resource needs agreed with Department Heads

·         To have the ultimate responsibility for the long term profitability of the account: negotiate fees, control costs, maximise revenue and seek new income opportunity

·         To act in accordance with company policies and procedures at all times and routinely invest in building  agency morale and capacities

·         To be familiar with and support achievement of, the company’s vision and exemplifies the company’s values and ethics

 

     Key Deliverables

·         Efficient management of the entire business group across all parameters

·         Involvement in Recruitment for the combined business groups

·         Management of the Client at the most senior levels – both local, regional and global

·         Regular senior client contact – once a month for general reviews and quarterly updates

·         Strategic partnerships with clients – cross category and brand

·         Strategic management of all the brands and channels within agency and within client organisation

·         Involvement on all key strategic and operational decision making on all businesses – within agency and client organisation

·         Wholly responsible for Client Appraisals of agency and Reverse Appraisals of client

·         Management of the client’s Brand guardians at EEMEA and Global levels

·         Management of relationship between all client’s group companies on the specific business

·         Superlative knowledge of cross channel and media vehicles

·         360 Guardianship – Brand forecasting and cross channel recommendations and selling

·         Approval of all Campaign and 360 briefs within business group

·         Incorporation of all Regional and Global best practice across brands and agency parameters within business group

·         Efficient crisis control and management

·         Overall delivery on business group goals and objectives

·         Approval and delivery of annual Business and Resource plans

·         Competent ownership of the P&L of entire brand group

Ø  budgeting,

Ø  change management,

Ø  revenue management and

Ø  cost management

·         Management of New Business strategy and delivery

·         Monthly Management reports / Monthly Financial updates / Local Board representation

HOW TO APPLY

Interested candidates can only apply for the position by following the link below and applying directly through our website.

http://armadahc.meshhire.com/EJob.aspx?&j=CSIavZ9T5WI%3d

 

 

Please note this advert has expired and you can not apply for it any longer.

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